Wednesday, July 28, 2010

Road Kill Beer Cozies

Here's a weird, but true fast fact concerning the world's most expensive, alcoholic, and shocking beer.

The Scottish beer-brewing company, Beer Dog, proudly boasts supplying the world's most alcoholic and expensive beer flavor. "The End of the World" is 55% alcohol and comes in a rather daring, yet shocking package. The bottles are encased in the remains of dead rabbits, squirrels, and weasels salvaged from road-sides.

Only 12 bottles were made and all have found homes with connoisseurs in different parts of the world. Contrary to what one might believe, the bizarre packaging was a main sale point for the product and was sold for a whopping $765.00 per bottle.

For me this has a bit of the "yuck" factor, but I can see how connoisseurs with money to spare might be intrigued by such a thing. Taxidermy, done right, is an art and so is the brewing of beer; here Beer Dog is combining the two.

Along with the fame came slightly disturbing photos of the products showing dead animals, mouths extended, with a protruding bottle top coming out. Inevitably this earned the ire of animal rights groups and, of course, they had to add their two-cents. It is their opinion that this recycling is undignified and morally wrong.

Other's, however, argue that the new existence is far more dignified than rotting on the side of a busy highway. Plus, no one is killing these animals specifically to fill this purpose; the animals were already dead.

Not all animal lover's share the same view. I am an animal lover. And although I don't see it as an ideal afterlife...it doesn't seem to me that any specific injustice has been committed.

What-is-more is that the company created their own niche and profited from it...something I've alway's
wanted to accomplish. I say, "good going guy's...but keep the alcohol at a manageable level!"

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P.S. I'd love to hear comments from my reader's on this.

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